The Green Marketing Manifesto
by John Grant
Publication date 2007-10
1. Edition, 320 Pages, A5, Hard cover
by John Grant
The Green Marketing Manifesto is the first definitive guide to the recent green marketing revolution: essential reading for executives, marketers, agencies, green entrepreneurs and CSR professionals.
The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach.
The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route.
John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing.
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