Practical Dictionary

Practical Dictionary ISO Terminology for market, opinion and social research

Achieving and maintaining high standards in market, opinion and social research involves meeting clearly defined requirements. The uniform benchmarks set by ISO/TC 225 “Market, opinion and social research” in its standardization work help ensure global compatibility and consistency. As does this bilingual dictionary, by comparing and cataloguing German and English terminology. Besides encouraging the continual improvement of research, the volume is an invaluable aid to professionals and students alike. With its quick-find format, entries can be looked up in each language, and the dictionary is equally suitable for comparative studies and precision translation work.

Be sure to find the right words

The dictionary “ISO Terminology for market, opinion and social research” is based on the two ISO Standards ISO 19731:2017 “Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements” and ISO 20252:2019 “Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements”:

• ISO 19731 
  This standard defines ten terms from the digital environment, from code frame and cookies to validation and web analysis.
• ISO 20252 
  With 109 terms and definitions, ISO 20252 is far more comprehensive and not limited to the digital realm; its scope covers a far greater range of subjects. Terms such as dashboard or opt out are defined and explained, as are terms such as near field communication and response rate, qualitative and quantitative research, or river sampling.

The structure of the standards has been retained.

Included in this book:

• ISO 19731:2015, Vocabulary
• ISO 20252:2015, Vocabulary

Target readership:
Social and media scientists, opinion researchers, translators.