Publication Beuth Pocket 2019-03
Achieving and maintaining high standards in market, opinion and social research involves meeting clearly defined requirements. The uniform benchmarks set by ISO/TC 225 “Market, opinion and social research” in its standardization work help ensure global compatibility and consistency. As does this bilingual dictionary, by comparing and cataloguing German and English terminology. Besides encouraging the continual improvement of research, the volume is an invaluable aid to professionals and students alike. With its quick-find format, entries can be looked up in each language, and the dictionary is equally suitable for comparative studies and precision translation work.
The dictionary “ISO Terminology for market, opinion and social research” is based on the two ISO Standards ISO 19731:2017 “Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements” and ISO 20252:2019 “Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements”:
The structure of the standards has been retained.
Included in this book:
Social and media scientists, opinion researchers, translators.
1. Edition, 40 Pages, 21,0×10,5 cm, Paper covers
ISBN 978-3-410-29234-0 | Order number 29234
eBook 978-3-410-29235-7 | Order number 29235