&nbsp
International Customer Service
Phone +49 30 2601-2759
Fax +49 30 2601-1263

Standard [CURRENT]

DIN ISO 10668:2011-10

Brand valuation - Requirements for monetary brand valuation (ISO 10668:2010)

German title
Markenbewertung - Anforderungen an die monetäre Markenbewertung (ISO 10668:2010)
Publication date
2011-10
Original language
German
Pages
16

Please select

from 63.90 EUR VAT included

from 59.72 EUR VAT excluded

Purchasing options

PDF download
  • 63.90 EUR

  • 80.00 EUR

Shipment (3-5 working days)
  • 77.40 EUR

  • 96.70 EUR

Standards Ticker 1
1

Learn more about the standards ticker

Publication date
2011-10
Original language
German
Pages
16
DOI
https://dx.doi.org/10.31030/1812863

Quick delivery via download or delivery service

Buy securely with a credit card or pay upon receipt of invoice 

All transactions are encrypted

Overview

Intangible assets are recognized as highly valued properties. Arguably the most valuable but least understood intangible assets are brands. However, reliable values need to be placed on brands. This International Standard provides a consistent and reliable approach to brand valuation, including financial, behavioural and legal aspects. This International Standard specifies requirements for procedures and methods of monetary brand value measurement. This International Standard specifies the framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Content
ICS
03.140
DOI
https://dx.doi.org/10.31030/1812863

Cooperation at DIN

Loading recommended items...
Loading recommended items...
Loading recommended items...
Loading recommended items...