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Privacy statement

.You do not have to identify yourself in any way to visit our open web sites or online services.

Personal data and their use
We need your personal data when you:

  1. order any items from us,
  2. use our online products and services,
  3. register for one or more of our newsletters (go here for privacy information relating to our newsletters),
  4. contact us in any way.

We store your personal data exclusively for business purposes and for handling orders. Your personal data are stored in a secure database. This data includes your name, address, log-in information (user name and password) and your IP address.

This data will not be shared with any third party outside the DIN Group. Within the DIN Group, access to your information is limited to authorized personnel only, and only when necessary to fulfil specific transactions, such as orders. The DIN Group comprises DIN e.V., Beuth Verlag GmbH and DIN Software GmbH.

We withhold the right to process or use this data when necessary to protect legitimate prevailing interests in the clarification of any legal misuse or violation of our terms and conditions of use, even beyond the provider/user relationship, and to forward it to law enforcement agencies or injured third parties where any actual misuse has been documented.

We will process or use your data for e-mail or fax advertising purposes only with your consent. You can give this consent when registering by selecting the "yes" option next to "I wish to be kept up-to-date on new products and services" on the registration form.

We will then send you an e-mail containing a link which you must click to confirm your request - this is called the "double opt-in" process, which means you confirm your interest in our e-mails twice.
To better serve our customers' needs, the opening rates, click-through rates and number of times links contained in our e-mails are clicked will be collected and stored and user profiles compiled from this data using pseudonyms.
This anonymous data is stored separately from personal information and does not allow identification of an individual.

This consent can be withdrawn any time by sending an e-mail to

Data which can not be revoked includes any information that, when deleted, would infringe upon any statutory or contractual retention periods, or data which is necessary for drawing up or modifying the contractual relationship, or which must be stored for invoicing purposes.

You may, at any time, request information on your personal data stored by us, either in writing or electronically.
Please contact

Data security
To protect your personal data, we use a secure transmission process, Secure Socket Layer (SSL) transmission, in order to handle customer data. This data transmission process is supported by most browsers. All information transmitted by means of this secure method is encrypted before it is sent. Your personal data are stored and processed on computers and other data centre equipment that are protected by industry standard security technology (e.g. firewalls, password protection, access control, etc.).

We retain personal data only for as long as is necessary to achieve the purpose for which it was collected, or to comply with legal reporting or document retention requirements.

Session cookies
In order to best enable our website user functions such as the shopping basket, and to optimize user security, we are now using session cookies. These are saved by your browser, and remain active throughout your visit to our website.Cookies are deleted when you close your browser.
Cookies include a code which is only significant in the context of our online products, and which does not reveal any personal details of users.

Right to refuse cookies
If you wish, you can remove or delete each cookie from your browser. Please check your browser set-up for details of how to carry out this procedure. Please note, however, that certain areas of our internet services may not function properly if you disable a cookie.

Third-party cookies
We collect user behaviour data to improve site content and to customize our products and services to the needs of our customers. This data is not attributed to individual persons and is only collected and evaluated in an anonymised version for statistical purposes, in compliance with the relevant data protection laws. We use the solutions and technologies below for this purpose. Concrete user information is not collected.

This website uses etracker technology ( ) to collect visitor behaviour data. The data is collected anonymously to be used for marketing and optimization purposes. All visitor data is saved using an anonymous user ID and can be used to aggregate a usage profile. Cookies may be used for this purpose. Cookies are small text files that are stored in the visitor’s local browser cache. By using such cookies, it is possible to recognize the visitor’s browser. The data collected via etracker technology will not be used to determine the personal identity of the website visitor or compiled with personal data pertaining to the user of the pseudonym unless agreed to separately by the person concerned. The collection and storage of data may be revoked at any time with respect to subsequent services

We use the provider YouTube for the embedding of videos. YouTube is operated by YouTube LLC, with its headquarters at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented in Google Inc.,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

YouTube uses cookies for data acquisition and analysis, in order to obtain reliable video statistics, among other things. We can use these statistics to see, for instance, how often a video was watched, whether it was watched on YouTube itself or on websites in which the video is embedded. We do not collect information on who has watched the video.

We use embedded YouTube videos in the privacy enhanced mode. This means: YouTube does not save cookies for a user who visits a website with an embedded YouTube video player but who does not click on the video to start it. Once the user clicks on the YouTube-video player, YouTube may set cookies on the user’s computer. However no personal data-related cookie information for the playback of embedded videos will be saved. (Source: YouTube “Activation of enhanced privacy mode for embedded videos”). 

For more information on the data processing and privacy policies of YouTube (Google), please visit

This website uses Hotjar web analytics service by Hotjar Ltd. („Hotjar“). It anonymously records the interaction by randomly selected, individual visitors to the website. This creates a log of mouse movements and mouse clicks, for example, with the aim to identify opportunities for improvement of the respective website. Hotjar uses "Cookies", which are text files placed on your computer to help the website analyse how you use the site. In order to exclude personally identifiable information, IP addresses are only stored and processed anonymously. In addition, information about the operating system, browser, incoming and outgoing references (links), geographical origin as well as resolution and type of device used for statistical purposes are analysed. This information is not personally identifiable and will not be disclosed by us or by Hotjar to third parties. If you prefer not to have your session recorded, you can disable this feature for all websites that use Hotjar by placing the DoNotTrack header in your browser. For further information, please visit:

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (referred to below as “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how the site is used. The information generated by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States. If IP anonymization is activated on this website, within EU Member States or in other member states of the European Economic Area Google will shorten your IP address before transmitting it. Your full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for the website operator and providing other services for the website operator relating to website activity and internet usage. Google will not associate your browser’s IP address transmitted for Google Analytics purposes with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent the collection of data generated by the cookie about your use of the website (including your IP address) and its processing by Google by downloading and installing the browser plug-in provided on the Google websiteeav Please note that the website uses the Google Analytics extension "anonymizeIp();" to ensure that IP addresses are used in shortened form in order to eliminate any direct reference to persons.

Google retargeting tags
"Retargeting tags" are a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, referred to below as "Google"). Google uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google obliterates the last three digits of the IP address to render the distinct attribution of the IP address impossible. Google observes the Data Protection Regulations of the “US-Safe-Harbor” agreement and is registered as a Safe-Harbor participant with the US Department of Commerce. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Third parties, including Google, place advertisements on internet websites. Third parties, including Google, use Cookies placed during previous visits of a user to websites for the placement of advertisements. Google will not associate your IP address with any other data held by Google. The collection and storage of data may be revoked at any time with respect to subsequent services You may refuse the use of cookies by Google by following the steps provided on Google’s website for the deactivation of Google Advertisement or by selecting the appropriate settings on your browse. The collection and storage of data may be revoked at any time with respect to subsequent services. For more information on Google's privacy go to your local Google website (the URL varies depending on the country your are in).

An external, independent data protection officer monitors our actions to ensure legal conformity. The current data protection officer, Mr. Wenzel, can be contacted at

The rapid development of the Internet means that we have to amend our privacy policy from time to time. You can find information about any changes on this website.

Current as of November 2016.